Web Analytics and Emerging Statistical Opportunities

As we look at trends for 2007 and beyond, we cannot ignore the increasing presence of web analytics. Far more than just analyzing clicks to a site, there are interesting statistics involved. I found an interesting article in the Jamaica Observer that gives a nice overview of what jobs are out there in this field and also some salary information. Wayne Marsh is the author. An exerpt of particular interest is below:

"The standard for these new Internet career opportunities are still being defined as business owners clarify their needs based on the potential of the Internet. However, some have been in existence long enough to create a de facto standard. Below you will find a list of some of the more popular career opportunities that currently exist. I have listed the titles mainly as specialist but you may find many other prefixes or suffixes added to them such as director, vice President, manager, analyst, etc.

Web Analytics Specialist

Web Analytics is the process of transforming statistical data from your website into intelligence. When speaking about website statistics the most frequent statistic quoted is 'hits'. We have come a long way since then, as you can now not only measure how many visitors come to your site but also what path they took to become a customer. A Web Analytics Specialist's job is to analyse data and provide reports in order to facilitate business decisions and help glean relevant insights. The data analysed is not the raw website statistics stored in your server logs, but data generated from a web log analyzer. This is software that converts raw server log file ingredients into meaningful traffic data. As a Web Analytics Specialist you will know if your website is providing a return on investment. If you have an interest in market research or statistical analysis this career path is right up your street"

I would enjoy hearing comments on the web analytics job trends that you're seeing in your market space as well.

Best,
Emily

To view the complete article, please click the link below:
http://www.jamaicaobserver.com/magazines/Business/html/20061230T130000-0500_117305_OBS_NEW_AND_EMERGING_CAREER_PATHS_TO_CONSIDER_IN______.asp

For more information from the author, take a look at their company website at www.wsiwebprofits.com