This article speaks the truth. Even though it may seem trivial, common sense matters when getting a new job. Whether it is dressing appropriately, making sure there are no typos on your resume, or sending a thank you note. Impressions like these matter.
http://www.careerbuilder.com/JobSeeker/careerbytes/CBArticle.aspx?articleID=300As we look at trends for 2007 and beyond, we cannot ignore the increasing presence of web analytics. Far more than just analyzing clicks to a site, there are interesting statistics involved. I found an interesting article in the Jamaica Observer that gives a nice overview of what jobs are out there in this field and also some salary information. Wayne Marsh is the author. An exerpt of particular interest is below:
"The standard for these new Internet career opportunities are still being defined as business owners clarify their needs based on the potential of the Internet. However, some have been in existence long enough to create a de facto standard. Below you will find a list of some of the more popular career opportunities that currently exist. I have listed the titles mainly as specialist but you may find many other prefixes or suffixes added to them such as director, vice President, manager, analyst, etc.
Web Analytics Specialist
Web Analytics is the process of transforming statistical data from your website into intelligence. When speaking about website statistics the most frequent statistic quoted is 'hits'. We have come a long way since then, as you can now not only measure how many visitors come to your site but also what path they took to become a customer. A Web Analytics Specialist's job is to analyse data and provide reports in order to facilitate business decisions and help glean relevant insights. The data analysed is not the raw website statistics stored in your server logs, but data generated from a web log analyzer. This is software that converts raw server log file ingredients into meaningful traffic data. As a Web Analytics Specialist you will know if your website is providing a return on investment. If you have an interest in market research or statistical analysis this career path is right up your street"
I would enjoy hearing comments on the web analytics job trends that you're seeing in your market space as well.
Best,
Emily
To view the complete article, please click the link below:
http://www.jamaicaobserver.com/magazines/Business/html/20061230T130000-0500_117305_OBS_NEW_AND_EMERGING_CAREER_PATHS_TO_CONSIDER_IN______.asp
For more information from the author, take a look at their company website at www.wsiwebprofits.com
In the area of quantitative marketing sciences it is often the case that clients are looking for one of two things in a candidate:
1) strong statistical modeling and multivariate statistical experience normally using SAS or SPSS
2) a strong understanding or experience of statistical modeling and multivariate statistical techniques but the ability to then understand & interpret the insight derived from the analysis and how that may affect the business or to make strategic recommendations
This is a dilemma. As candidates join this market space at the Analyst/Statistician level, you learn the analytical business of your company from the ground up, you learn to mine the database, clean the data etc. and eventually build statistical models from scratch. Naturally as you progress you may work on higher-level statistical requirements, with different departments and larger datasets, but for the majority you don't get involved in what the direct business impact is of the analysis, making the presentations to clients, delivering strategic recommendations etc. This seems to generate a skills gap as you move up the ladder.
More and more we are working on roles that want a mix; the ability to build or understand models and multivariate analysis AND the ability to present the results to non-technical business people and have an impact on the companies bottom line. Do they want MBA's then we ask? "No" is always the reply, they want the best of both worlds, business statisticians with strong communication who are comfortable with feet in both camps. This is the holy grail of senior marketing science candidates.
I mention this for two reasons, firstly I may be completely wrong and I would love to hear from people in this area who are experiencing differently, likewise if I am right. But also as information to heed with an eye to your career progression. If you are working your way through the ranks as a Statistician and you can emerge in a few years with statistical analysis and modeling experience and have the business/strategy experience also, you will be a very marketable candidate. If you are already there, well, give me a call!!
Mark Tattersall :: Executive Recruiter :: Smith Hanley Associates :: 312-629-2400
See below the jobs I am working on where the clients are hot-to-hire! Contact me, Mark Tattersall, on mtattersall@smithhanley.com or at 312-629-2400 x 208 for more information.
Decision Support Analyst - IN - up to $110k
Strong SAS programming & statistical modeling experience required - experience with presentations a big plus
Analytical Services Manager - MN - up to $110k
Good market research background - SAS/SPSS experience - client facing - consultancy or client side (preferably CPG) experience considered
Manager of Analytics, Syndicated - IL - up to $85k
IRI/Nielsen experience huge plus - market-mix and price promotion analysis - SAS - CPG experience
