Swivel.com: Cool data sharing website or nothing special?

I read a recent article about a new website - swivel.com, and I'm curious to hear your thoughts.

http://www.techcrunch.com/2006/12/05/swivel-to-launch-this-week-communitize-your-data/

Described as both the "YouTube for Data" and "a place where curious people explore data — all kinds of data," Swivel is a user-generated data-sharing website with postings on anything from Super Bowl advertising rates to a breakdown of NBA players by their native country.

What do you think? Would you use Swivel for sharing new SAS procedures, unique statistical models, or other tips & tricks? Do you think Swivel has the potential to take off and be bought out by Google, or is it just a time-wasting device with nothing relevant to your career or interests? Check out www.swivel.com and share your comments on our blog.